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Concepts & Strategies

Concepts & Strategies


Concepts & Strategies, Inc. (C&S) is a full-service, woman and minority-owned strategic communications group offering a unique blend of experience assisting government, political, non-profit and corporate organizations. We provide full life-cycle management in Strategic Communications, Public Relations, Information Operations, and Program Support services.

Make Your Brand Reputation Work

Make Your Brand Reputation Work


Today, organizations must express their values in authentic and emotionally compelling ways to reach their target audiences. Learn how Concepts & Strategies can help you manage your company's brand reputation.

Meet the Ownership

Meet the Ownership


C&S’s CEO, Mary Clare Gumbleton, and President, Jason Hinton, lead the vision of C&S for the company and its clients.  Together, they focus on innovative solutions that address the challenges of mission-critical information.

Brazil's Own Hilary Clinton?

Brazil's Own Hilary Clinton?


Term limits prevent the reelection of Luiz Inácio Lula da Silva, currently the most popular second-term president in Brazil's history. As Brazilians prepare to elect a new president in October, it might seem that President Lula's hand-picked successor Dilma Rousseff, who recently resigned as his Chief of Staff, would be slated to capture the vote. Presidents Michelle Bachelet of Chile and Cristina Fernandez de Kirchner of Argentina appear to have paved the way for another female to hold the highest office in a South American country.

Not in Kansas Anymore

Not in Kansas Anymore


Twitter wears many hats. Anyone who stays abreast of international protests and politics knows that the "SMS of the Internet" has become an important rallying tool, a platform for dissent, and a crucial method for communication between activists when other forms of communication have been cut off. We continue to see dramatic increases in Twitter usage in the fields of business, public relations, campaigning and fund-raising, education, and surveying public opinion, to name a few.

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INTERNATIONAL AFFAIRS

The growing influence of Al-Qaida in the Islamic Maghreb and its impact in international relations »

Over the last two weeks, Al-Qaida in the Islamic Maghreb (AQIM) grabbed international headlines, particularly those of the African francophone and southern European press.

INTERNATIONAL AFFAIRS

U.S. Base Agreement with Colombia Suspended by Court »

U.S. relations with Latin America gained a new level of complexity on August 17, 2010, when Colombia's Constitutional Court invalidated the nearly year-old agreement with the U.S. to allow the use of seven of its military bases.

INTERNATIONAL AFFAIRS

Japanese Companies’ Bold Attempt to Expand Business Abroad »

Two young, but prominent Japanese companies, Fast Retailing Co. and Rakuten Inc., recently made public their plans to start conducting all official internal communication in English in 2012.

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Media Monitoring Outreach

If it is out there, we can collect it, assess it, and then use it to strengthen your ongoing strategic communications. Regardless of whether your needs require domestic or foreign media analysis, C&S has the cultural and linguistic expertise to ensure that you receive the exact and precise analysis that will inform and support successful communications activities.

Nicole Petsel

Nicole Petsel is currently the Analytics Team Lead for a foreign media analysis contract with the US government, specializing in social media and messaging. Ms. Petsel previously worked as the Arabic Web Forums Team Lead for a foreign media analysis program with US Strategic Command, reporting on messages and topic trends in Arabic blogs and web forums.

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