Clients
 Federal Government |
Commercial |
Non-Profit |
Federal Government
With C&S’ extensive work with the US military and the Department of Defense, the intelligence community and other US government agencies we appreciate the critical challenges of analyzing, understanding and shaping the domestic and international information environment through the use of traditional and non-traditional approaches to strategic communications and information operations. In order to resonate with target audiences, we ensure that strategies are also culturally relevant and geo-politically aware.
C&S has a unique understanding of the importance of developing media products that provide "actionable information" and a "common operational picture" (COP) throughout the defense and national security communities.
In providing strategic, operational, and tactical planning support, C&S can help implement measurable communications processes, including the development of meaningful metrics to determine how an organization is performing against its stated goals and objectives (Measures of Effectiveness) as well as the performance of program personnel (Measures of Performance). Our efforts will produce unique and hard-hitting strategic communications operations that will expertly integrate insight as a result of careful cultural and information environment analysis.
Commercial
Whether you are creating awareness for an innovative new process, establishing a reputation for superior service, committing to a corporate social responsibility and/or strategic philanthropy, or dealing with a crisis situation, C&S can help you develop the strategies that yield results.
We pride ourselves on knowing your brand inside out and on bringing innovative thinking to every challenge. We distinguish your brand in the marketplace, create or enhance awareness, change attitudes and positively affect the purchasing behaviors of your consumer.
As local, state and federal government monies dwindle, the private (commercial & non-profit) sector is increasingly called upon to help address pressing societal needs. At the same time, a competitive marketplace demands that corporate investments add value and produce tangible results. As a result, businesses are strategically aligning their charitable giving, employee volunteerism and public sector partnerships to leverage their core brand competencies to not only deliver greater benefit to their communities, but to also enhance their brand reputation and ultimately increase profitability.
Our strategies and tactics are designed to increase conversion rates by integrating online and offline tactics to increase buzz, awareness, and interest of your brand, and drive traffic of qualified buyers to your online and offline sales outlets. For example, studies have shown a marked increase of conversions when consumers can purchase what they are searching for in the same place they are searching for information about it. We will design our campaigns based on the latest research and measures of effectiveness in order to capitalize on how consumers think, and use analytics to ensure we are achieving our clients' goals.
Non-Profit
Demands on non-profit organizations are evolving. Organizations compete annually to capture the attention and resources of key stakeholders. Donors' expectations for performance, measurement and transparency also continue to rise.
C&S' staff has worked extensively with non-profit organizations and private foundations to provide strategic planning, web-based communications, public affairs and public relations counsel, change management and internal communications, partnership building, and cause marketing and branding. We have promoted social issues through innovative approaches to media relations, conducted multicultural outreach, developed websites, executed online marketing and social media campaigns, planned logistics and events, and implemented public affairs and grassroots activities.
C&S begins with research to assess existing activities, understand employee and management priorities, identify potential partners and stakeholders, and recognize niche opportunities for maximizing communications actions and brand visibility.
We create value for your organization, industry or issue by defining your organization's brand position, bringing your voice to life, expanding your reach and delivering your messages to key audiences. We protect your organizational reputation internally and externally, in difficult times, such as industry turmoil or significant policy change.
We specialize in combining state-of-art-technology and tried and true practices to attain the goals of our clients. Through both traditional and new media, we will get you the results you want. Through positive word-of-mouth campaigns using online and offline techniques, we can impact the national, state, and local debate concerning your issues, drive traffic to your website or direct a call to action to other outlets, such as legislators, their constituents, and key stakeholders, or increase your brand or issue visibility in search engines.
