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Media Analysis & Engagement

In the digital era, informed and timely analysis of the rapidly shifting media landscape is vital to strengthening your ongoing strategic communications. With up-to-the-minute news from thousands of domestic and foreign media outlets now accessible online, collecting early intelligence on key trends and influencers is more important than ever. Moreover, the Internet and mobile technology are transforming people’s relationship with news media into a shared social experience that is increasingly participatory. The rise of social networking platforms, including blogs, forums, Facebook and Twitter, has dramatically altered how we access, share and respond to news. Mapping this ever-expanding universe of online content allows us to leverage these new technologies in targeted engagement campaigns that give our clients an edge over the competition.

Using state-of-the-art technologies, ConStrat captures, measures and illustrates in real time the tone, volume and sentiment of the topics that are important to you. By identifying key communicators and nodal networks, we can monitor hubs of influence and develop messaging to engage target audiences. By studying network dynamics and centrality, we increase our campaign effectiveness and overall program return on investment. We research, analyze, engage, and assemble virtual communities of shared interests, strengthening the bonds between our clients, their causes, and the grassroots networks that so often drive or deny consumer, political, social or behavioral change in modern society.

Working in tandem with ConStrat’s advanced technologies, our communications professionals apply in-depth cultural and linguistic expertise to all phases of collection, analysis and engagement. Assessing captured content within its deeper historical and geopolitical contexts, our media specialists provide the exact and precise analysis that will inform and support successful communications activities.

Media Analysis & Engagement Capabilities:

  • 24/7 Near real-Time media monitoring in multiple languages
  • Monitoring and analysis of both news and social media
  • Topic and sentiment trend analysis
  • Network centrality mapping
  • Identification and tracking of key influencers
  • Social media engagement campaigns
  • Risk assessment products