
Concepts & Strategies, Inc. (ConStrat) is a strategic communications and knowledge management company that employs an array of communications tools to assess and interact with diverse audiences around the world. ConStrat manages the full spectrum of information flow – from information gathering, monitoring, analysis, dissemination, and engagement – for the benefit of our clients.
Our core client solutions include Cultural & Linguistic Analysis, Interactive Web, Media Analysis & Engagement, and Word-of-Mouth & Grassroots Marketing. No matter the method, ConStrat strives for long-term, sustainable results.
ConStrat’s top-of-the-line software platform supports our services by providing a results-based strategic data gathering and analysis solution, which is constantly adapting to the increasingly challenging and complex media and strategic communications environment. Our combination of analytical expertise and technology provides culturally and linguistically fluent traditional and social media analysts in combination with best-of-breed technology to parse and interpret the data to only bring our clients what they need.
Efficiencies are driven throughout the process and optimized through analyst feedback to create cost savings and better processes, including automated collection,discovery, structuring, measurement, assessment and management of data. Our analysts are free to research and analyze, rather then sift through data. We create an intuitive user interface with charts, graphs and dashboards that are customized for each client’s needs. We solve complex problems through integrated modules providing sentiment, influence, networked relationships, information propagation, and data integration across multiple platforms.
ConStrat’s software is language- and media-agnostic in data gathering, with over ten years experience in collection in foreign language data environments, including challenging languages, such as right-to-left script languages like Arabic and Urdu, and character-based languages such as Mandarin Chinese. Our solution is agile and can accept multiple data types including print, video, audio, pictures, blog data, social media data, web forums, satellite imagery, KML files and location data. We are applying new types of tools such as facial recognition software and geo-location techniques, etc., as our clients’ needs dictate.