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Word-of-Mouth and Grassroots Marketing
Word-of-mouth and grassroots marketing has the power to influence opinions, perceptions, and decisions. ConStrat possesses a record of success in implementing word-of-mouth and grassroots marketing strategies to mobilize individual and community interests in support of our clients' objectives. For our clients, this means building upon and maintaining relationships based on mutual respect, defining success, and developing a strategy to achieve that success. Over time, such relationships engender trust, and trust results in brand advocates who are willing to take your message(s) to their communities. Without realizing it, this expanding group of advocates (or marketers), help develop a powerful and enduring bond as a stakeholder of an issue, product or brand.
Word-of-Mouth and Grassroots Marketing Capabilities:
- Reputation Management
- Brand/Cause Positioning
- Message & Marketing Platforms
- Social Media & Networks
- Issue Advocacy Campaigns
- Influencer Programs
- Events
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Promotions
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